Our Latest Blog Articles

For fifteen years, Aimstyle has demonstrated proven adaptability and cross-industry expertise, transforming from a humble creative initiative in Amman into a regional branding authority, scaling clarity into measurable business growth across the MENA region. Aimstyle delivers branding and communications solutions that elevate clarity into strategies that drive profitability, visibility, and long-term value.

In a world full of noise, where every brand is trying to shout louder than the next, Seth Godin offers a refreshing antidote: don’t chase everyone, don’t chase hype, do the work that matters for the people who actually care. His talk on finding an elegant strategy is more than a marketing lesson. It’s a philosophy for building businesses, brands, and movements that last.

In the world of designer toys, few characters have sparked as much global buzz as Labubu—the mischievous, oddly charming figure created by Kasing Lung in collaboration with collectible toy giant POP MART. At first glance, Labubu might seem like just another figurine. But it’s much more: a masterclass in storytelling, scarcity marketing, and community-first branding.

Brands must constantly develop in today's highly competitive market in order to remain relevant and connect with their target audience. For businesses in Dubai's fast expanding market, a brand audit agency like Aimstyle is critical in ensuring that brands remain competitive and aligned with industry trends.

In March 2024, Massimo Dutti, the Spanish luxury fashion brand under Inditex, unveiled a striking rebrand. From a fresh logo to revamped store aesthetics and a refined brand narrative, this transformation signals a shift toward modern elegance. But has Massimo Dutti reinforced its unique positioning, or has it diluted the essence that once set it apart?

Maintaining a strong and consistent brand is more important than ever in today's highly competitive market. Businesses in Dubai, a global center for innovation and entrepreneurship, confront unique difficulties and possibilities. This is where a brand audit in Dubai can be really beneficial. By working with a reputable brand audit consultancy, businesses may receive useful insights into their current brand health and discover opportunities for improvement.

Jaguar’s Rebrand-A Bold Move That’s Splitting Opinions Jaguar’s recent rebranding is causing waves in the automotive world. Once a symbol of timeless British elegance, the company has embraced a modern minimalist identity, announced plans for an all-electric future, and revamped its corporate structure under the name “JLR.” But while some hail this as a daring step into the future, others argue the brand is turning its back on what made it iconic.

Video has quickly become the preferred medium for consuming content online. With its ability to convey information quickly and effectively, video captures the attention of viewers and leaves a lasting impression

The potential use of Augmented Reality (AR) in branding and marketing promises to transform consumer interaction and brand experiences.

In the world of branding, keeping up with trends is key to staying ahead. As we enter 2024, let's explore the upcoming trends that will shape your branding strategy. Here's what to expect:

Welcome back to Buzz! When it comes to building authenticity, loyalty, and trust with your audience, connecting on a deep, meaningful level is essential. One powerful way to achieve this is through brand archetypes. These archetypes provide a framework rooted in human psychology, helping your company foster valuable relationships with your customers.

Community managers from a reputable branding agency build online communities, fostering connections and cultivating brand loyalty. They serve as the vital conduit between brands and their audiences, carefully crafting a vibrant ecosystem of engagement, dialogue, and shared experiences. Their role extends far beyond mere social media management; they are the lifeblood of the brand, the embodiment of its voice, and the driving force behind its reputation. In collaboration with a skilled branding agency, these community managers play a pivotal role in shaping and maintaining a brand's image and identity across various platforms.

Influencer marketing has emerged as a powerful strategy to connect with target audiences and drive brand growth. Influencer marketing involves partnering with individuals who have established credibility and a loyal following within specific niches or communities.

Artificial intelligence, or AI, is the process of teaching a computer to make decisions on its own. There are many ways to accomplish this goal, including rule-based systems, decision trees, genetic algorithms, artificial neural networks, and fuzzy logic.

Mall of the Emirates, which first opened in 2005, is home to some of the world's biggest brands. They have changed its logo and taken on a new brand identity 10 years after its previous rebranding.

In today's fast-paced business world, it can be tough for marketing teams and agencies in Dubai to strengthen their brand. However, using the right tools and technology for marketing can simplify things. This not only saves time and money but also provides excellent service to customers.

A well-crafted brand strategy can make all the difference in the fast-paced business world. It's not just about a logo design or color palette – it's about creating a resonating brand identity that captivates your audience. Adobe's recently launched guide on brand strategy is a must-read for anyone seeking to create strong brand strategy. Let's explore the important parts of Adobe's helpful guide and see how it can change how you do branding.

Using AI and advanced technology in your digital marketing is crucial for a strong brand in today's digital world. In this article, we'll explore the latest trends that are changing how brands connect with their audience.

Each element plays a role in conveying your brand's identity and message, from color palettes to logos. Often overlooked yet important aspect is typography. Your fonts can evoke emotions, establish credibility, and enhance Readability.

In today's digital world, content marketing is crucial to any successful marketing strategy. However, creating an effective content marketing strategy can be daunting, especially if you're new to the game. In this article, we'll walk you through creating a content marketing strategy to help you achieve your business goals and engage with your target audience.

As humans, we are wired to connect with stories. From the tales we hear as children to the movies we watch as adults, stories have the power to captivate us, move us, and inspire us. This is why storytelling is incredibly effective for building a strong brand identity.

Chatbots have become more relevant as organizations seek ways to improve customer assistance and audience engagement. Chatbots like ChatGPT use natural language processing and artificial intelligence to answer client questions quickly and accurately, making them useful for organizations trying to improve customer service. ChatGPT lets content marketers create AI-assisted content. How? Read on.

To be a professional graphic designer in the logotype, you must follow five golden guidelines.

The pandemic has changed how we work. In 2020, employers sought to ensure staff had all the resources needed to preserve productivity (and sanity) while reaching corporate goals. Hybrid workplaces combine remote and office work. A core group is usually onsite, although others can come and leave without reason. It could be the same person or many different persons on different days or periods.

There isn't a single, recognized definition of Web 3.0 since it is continually changing. However, Web 3.0 will heavily emphasize decentralized apps and utilize blockchain-based technology. Artificial intelligence (AI) and machine learning will both be used in Web 3.0 to provide intelligent, more adaptable apps.

As we enter the year 2023, the world of branding continues to evolve, with new trends emerging in response to changing market conditions and consumer preferences. In this article, we will explore some of the branding identity trends expected to dominate in 2023, along with examples of companies leading the way in creating those trends.

Why should you focus on it?

The concept of working from home might be new to some, while others were already introduced to it due to the nature of their work.

Today, the world is in a grey area with no clear, promising vision of the future. There is no doubt that the pandemic has introduced a new work routine for businesses and individuals that may last after it fades.

While branding is important in shaping your company’s image and enhancing a memorable impression on consumers, having a specialized branding partner is also crucial. You might be wondering where to start. How to invest in the right agency? What are the basic criteria for choosing a branding agency?

Search engine optimization (SEO) improves the quality and volume of website traffic by employing a series of proven SEO techniques that help a website achieve a higher ranking with the major search engines when certain keywords and phrases are put in the search field.

Branding goes beyond shaping your brand and grabbing ideal customers’ attention. It reflects your brand’s identity, personality, and values. Moreover, it structures how each target market can be targeted correctly and gives directions that facilitate selling products and services.

Strategies are implemented in businesses for the sake of gaining and maintaining customers. However, some efforts need to be adjusted to keep customers coming and buying again from you. Here comes the role of customer retention tactics and strategy that would enable you to build a strong long-term relationship with your customers.

According to Pride and Ferrel 2012, marketing is “The process of creating, distributing, promoting, and pricing goods, services, and ideas, to facilitate satisfying exchange relationships with customers, and develop and maintain favorable relationships with stakeholders in a dynamic environment.”

As companies grow, their audience also grows. This means you need to develop a creative technique to communicate with your audience and induce CTA indirectly. It is important to consider following a content marketing strategy to build a strong, profitable audience base.

You have probably come across the term “value proposition” or, in other words, “competitive advantage.” But have you ever had a clear vision of how to write a value proposition? How to create an effective one?

Many can’t tell the difference between both Global marketing and international marketing. However, the application and the criteria behind each market concept are different.

People mix up the meaning of a brand when they want to refer to a logo. It is good to point out that a logo is just one element of the elements that make up a brand. Let us dig deeper to illustrate more what a brand means.

The psychology of color as it relates to persuasion is one of the most interesting and controversial aspects of marketing.

Your brand can sum up how your customers perceive you as a product or service besides how they feel about their overall experience. Your brand strategy is responsible for guiding every way in which you communicate and interact with your audience.

Email marketing can be a highly effective way to reach and engage your audience. However, to succeed with email marketing, following some best practices to ensure your messages are well-received and effective is essential. This article will discuss 10 best practices for email marketing success.

Marketers need help analyzing the efficacy of their social media campaigns. How to calculate the engagement rate is covered in detail below.

Artificial intelligence (AI) is transforming many aspects of our lives, and the design world is no exception. In recent years, we have seen an explosion in the use of AI in the design process, with designers using AI tools to create new products, streamline workflows, and even generate entirely new designs. In this article, we'll explore the future of AI in design and highlight some examples of how this technology is already being used.

When people work together toward a common goal, they are more likely to achieve that goal, and they are more likely to feel fulfilled in their jobs.

You have the ambition to launch a brand but are still determining which market segment to target. You can make a list of all of your interests and activities, but you still need to figure out what your calling is.

Artificial intelligence (AI) has revolutionized the marketing landscape by offering innovative solutions that streamline processes, deliver actionable insights, and enhance overall marketing effectiveness.

Hybrid work models have become increasingly prevalent, blurring the lines between remote and in-office work. As businesses navigate this new paradigm, it's crucial to cultivate trust and transparency within your organization. Not only do these values foster collaboration and employee well-being, but they also play a vital role in strengthening your brand identity.

In the rapidly evolving world of social media, effective marketing strategies are important for businesses to establish a strong brand identity and connect with their target audience. Leveraging the power of social media platforms requires well-thought-out strategies that align with your brand's values and goals. This blog highlights seven strategies for successful social media marketing. Additionally, we offer a free consultation to assist clients in generating leads and maximizing their social media presence

Finding your brand's values is a challenging task. But with that said, it may be essential to your brand's success and should unquestionably be given priority.

In what ways does Figma enhance the design process and perform better than other design tools for designer collaboration? Let's discover the key distinctions that every designer must know.

Increasing brand intimacy can boost sales since emotions influence buying decisions. How to improve yours!

The United Arab Emirates National Day, also known as the Spirit of the Union, is two days away. Large-scale events take place all around the United Arab Emirates to commemorate the day the seven emirates came together as one.

The world's most popular search engine, Google, uses a complex algorithm to rank websites. What's your takeaway? To be found online, you need to know what Google wants and how it ranks your site. Google's complex algorithm determines search engine results page rankings (SERPs). These pages are determined by the website's relevance to the user's search query and other factors.

In recent years, Nokia has undergone a significant transformation, which has led to a rebranding effort to redefine its identity in the market. The Finnish company, which was once a dominant player in the mobile phone industry, has been facing stiff competition from other smartphone manufacturers in recent times. In this article, we will explore Nokia's rebranding efforts and their impact on people's perceptions of the company.

Visual identity is a crucial element of effective branding. It’s the face of your brand that represents what you stand for and what you offer. A well-crafted visual identity can help you establish a unique identity, increase brand recognition, and create a lasting impression in the minds of your audience. In this article, we will explore the role of visual identity in effective branding.

Not 'everyone' is your target market; it’s unlikely to be the majority of people. Your target market, on the other hand, is a particular demographic that is most likely to purchase your good or service. Any new business venture must first identify a target market, whether at a corporation or a soon-to-be-launched small business. You can succeed if you understand your target market.

It is important to assess the failure metrics in any business. However, the evaluation of those metrics helps businesses to detect the problem that hinders the growth process. One of those metrics is customer churn or customer attrition.

Due to the vast growth of the internet, marketing has evolved widely; people no longer spend hours on TV, listen to the radio or wait for the weekly newspaper as much and be dictated by what the media has to offer in advertisements with outbound marketing, it’s easier now for them to ditch unwanted advertisements and seek out what they’re interested in and what’s relevant to them online by themselves on their own time.

Engagement is at the heart of IoT. It isn’t a dusty server sitting in a back office; it isn’t your laptop or smartphone. It is a concept built around connecting the various items we interact and engage with throughout the day in a way previously only reserved for what we would describe as computers.

Most of full time employees spend an average of 8 hours a day at the office, and generally speaking most of us spend more time engaging with colleagues and co-workers than engaging with family and friends and if it is not a friendly environment it is going to be HUGE problem.

User Experience (UX) is how a person feels when interfacing with a system. The system could be a website, a web application or desktop software